FACTS
DIVERSITY IS A COMPETITIVE ADVANTAGE
Gender diverse teams produce 48% more profit.
Female-founded startups are exiting at an increasing pace. 2018 saw $26 billion in total sales (through acquisitions or IPOs) for female founded startups. 2018 was also the fourth consecutive year with at least 200 exits from female-founded companies, which have slowly gained market share over the past 10 years, with 14% of total exit count in 2018. In addition, the number of exits for female-founded companies is growing at a faster rate year over year than exits for companies.
FEMALE FOUNDED AND GENDER DIVERSE TEAMS OUTPERFORM
WOMEN ARE BUILDING UNICORNS
HER UNICORNS
14 Awesome Examples
Forbes reported that in 2019, 15% of unicorns born were founded by women, despite only receiving 2-8% of VC dollars. That means women are more likely, not less, to found billion dollar businesses. Which should not really surprise us, because Forbes also reported that 70-80% of consumer purchasing decisions were made by women that year. In the list above, most companies gained stellar direct to consumer traction. In the future, women will create equal numbers of B2B unicorns, as the rates of women in corporate decision making rise.
OPPORTUNITY
Women come to women
Only about 10% of prospects that come to traditional VCs are female led. So access to women led founders is limited. Lack of diversity of female GPs creates this gap.
"Only about 15% of the total angel population are female. Our research has shown that women investors have 30-50% of their portfolio of investments in women founders." Jenny Tooth OBE, CEO at the UK Business Angels Association (UKBAA)
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"The investor space is a little like an old boys' club and many of the projects funded have a former VC as a Co-Founder” Afsaneh Parvizi-Wayne, Entrepreneur and Founder of Freda.
